Primus: Built From Foundations
The Brief
Primus, a construction management company, needed to enhance its digital presence to reflect the quality and scale of their projects. Their online platforms were little to none, and they struggled to reach their ideal customer profile effectively. While Primus delivered high-quality services, their brand visibility was lacking, and their content engagement was low.
The Solution
We started by building a fresh, modern website that showed Primus’ capabilities, projects and expertise. From there, we expanded their digital footprint by establishing a strong presence on key social media platforms, including LinkedIn, Instagram and YouTube. Regular posts were curated and targeted to their ICP, featuring industry insights, project updates and behind-the-scenes content that highlighted their expertise in construction management.
As the strategy evolved, we took things a step further by capturing real-life footage of their ongoing projects. Our team filmed interviews with workers and project managers, providing a unique, authentic perspective of life on the ground at Primus. These interviews offered valuable insights into their processes and the challenges they expertly navigate, enhancing their brand credibility.
The Results
Primus saw an immediate improvement in their online visibility, with increased website traffic and engagement on social media channels. The authentic content helped them connect more deeply with their target audience, resulting in more inquiries and increased project visibility.
By telling their story through engaging, targeted content and showcasing their real-world impact through video, we helped Primus build a digital presence that matched the quality of their construction work.
