A modern face for a fast-growing accountancy firm.

Client
Carter Bond
Sector
Accountancy
Platforms
LinkedIn, Instagram

The situation

Carter Bond is scaling up in payroll, CIS and umbrella solutions across multiple industries. The demand was there. The brand and website weren't quite doing the job.

The challenge

Two jobs at once.

The website had to signal trust and clarity in a heavily regulated sector, and the social content had to make Carter Bond stand out as an employer of choice at the same time.

Our approach

One brand voice, two audiences. The site did the credibility work for prospects; the social content did the personality work for future hires.

The solution

A new website designed to convert enquiries with clear service pages and a professional feel, plus a series of employer branding videos and social-first content that put the team and the culture on camera.

The results

A sharper online presence, more inbound enquiries, and a public-facing brand that finally looks the size Carter Bond is growing into.

The website works hard and the social feels like us. Rollo understood the technical side of what we do, and made it feel human.

Carter Bond

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