Making mechanical, electrical and plumbing worth stopping the scroll for.
The situation
FH Group is a trusted MEP contractor with a serious portfolio and a reputation to match. What was missing was a consistent, credible digital presence across the platforms where credibility gets built now: LinkedIn and Instagram.
The challenge
MEP work rarely looks glamorous from the outside.
The content had to make site activity, technical expertise and team culture feel like something worth watching, without dressing it up into something it isn't.
Our approach
Get on site, keep the camera moving, and let the work carry itself.
A visual style consistent across every asset so FH Group started reading as one brand instead of one team.
The solution
A joined-up programme of sharp on-site videography, social media management and web design support. Short-form videos captured real activity and real people; the tone across channels stayed consistent.
The results
Bigger online audience, stronger credibility with the industries FH Group sells into, and a positioning as a forward-thinking name in a category that mostly still isn't.
Rollo took an industry that isn't easy to make interesting and made it interesting. The content lands with our clients and our future hires.