Enhancing candidate engagement through authentic video production.

The situation

HRG, a specialist recruitment business encompassing 3 brands: Procurement Heads, HR Heads and Executive Heads, required interim marketing support during a team transitional period.

Having recently partnered with a large, public sector organisation for a multi-role hiring campaign, HRG required high-quality marketing assets to showcase the opportunities.

The challenge

With an established senior professional network, it was essential for HRG to continue their social media presence across the 3 brands, as well as providing insightful industry updates to their procurement, executive and HR sector audiences.

Alongside social media management was a crucial requirement for their new multi-role campaign for quality branded social media graphics to market the roles and create premium detailed candidate documents. This also included videography on-site their client's offices and interview-style filming, showcasing the business, roles and culture.

What we did

We implemented a strategic social media content plan for the 3 brands, following an in-depth exploratory meeting, confirming the business goals and focus areas for the new year.

We attended the client site, capturing the essence of the organisation through quality visual storytelling and insight into their upcoming organisational changes and opportunities.

We created a bank of sharp social media graphics and carousels for the recruitment consultants to utilise, promoting their exclusive client partnership and roles. We also produced a number of bespoke candidate briefing documents, showcasing the opportunities and embedded videography from the client site.

The impact

A sleek and professional approach to recruitment. Through authentic storytelling and quality design, our team were able to support the consultants in elevating their talent attraction and providing an efficient and outstanding service to their client.