Dawson Levy Resourcing was in the process of a transformative journey to refine its brand identity, positioning itself as an employer of choice in the competitive recruitment industry. The overarching goal was to challenge the traditional recruitment norms and provide a unique opportunity to top consultants in the city. This involved providing employees with the platform to start their own recruitment business ventures.

The transition from solely working within the Engineering industry to successfully breaking into the IT and Maritime & Shipping sectors has been a clear achievement of the improved employer brand. 

This expansion into new industries can be attributed to Unify’s adeptness at redefining its identity and implementing effective brand messaging. By communicating the unique entrepreneurial opportunity that empowers employees to take ownership of their career paths, Unify attracted experienced Recruitment Consultants ready to transition into business leaders.

Unify continues to grow and expand into new industries. It is consolidating its business units, becoming a well-known player within recruitment, and with plans to expand into global markets.