A content strategy that doubled the team.
The situation
Resolve is a fast-growing equipment hire business scaling in every direction: team, clients, market presence. They wanted a content programme that could keep up with the pace, communicate who they are to the outside world, and give the brand the weight to match their ambition.
The challenge
Two audiences, one voice. Resolve needed to look like a serious industry player to potential clients and partners, while also feeling like somewhere people would actually want to work.
Approachable but credible. Authentic but polished.
Our approach
We built an 18-month content programme that treated culture and capability as the same story. The people would carry the trust, and the trust would carry the sales.
Formats designed to feel human first, corporate second.
The solution
A mix of employee-generated content, interview-style pieces, informative posts and event coverage from moments like Solar & Storage Live.
The internal side and the external side of the business, told in one voice, across one calendar.
The results
Reach climbed sharply. The headcount doubled. And most importantly, the brand outside now matches the ambition inside.
Rollo understood what we were trying to build, and got the content out fast enough to keep up with how quickly we were growing. Whether it was for hiring or for clients, it just worked.
