A rebrand that launched Unify into viral orbit.
The situation
Unify launched with an ambitious model: empower their recruitment consultants to spin up their own businesses under one shared brand. To make that work, they needed an identity that felt confident, modern, and instantly recognisable in a category dominated by look-alike recruiters.
The challenge
A rebrand deep enough to reposition the company, without spooking the existing network.
The identity had to signal ambition and professionalism, and the social presence had to work across markets, not just at home.
Our approach
We treated brand and social as one piece of work, not two. The visual identity, the tone, the website and the day-to-day content all had to reinforce the same story: Unify is where recruiters go to build something bigger.
The solution
A full rebrand: new logo, complete brand system, a modern, conversion-focused website. Plus a social media takeover to make the new identity feel alive from day one.
Content designed to travel, formats built for global reach.
The results
Multiple viral posts, a dramatically bigger footprint across markets, and a brand that finally matches the ambition of the business behind it.
Rollo built us a brand and a social presence that actually match where we're going. Both feel bigger than we thought was possible this fast.