GoPro doesn’t just rely on their massive marketing budget. They’ve tapped into something even more powerful – you! Their best marketing content? It’s user generated.
GoPro’s global campaigns offer $1000 cash prizes for the best action shots.
The result? Thousands of customers are competing to create top-tier marketing content for the brand.
This was their latest campaign: #GoProSnow Challenge. They asked users to share their best slope footage for a chance to win cash & exposure.
It is a genius strategy:
- Epic user content
- Increased sales
- Low marketing costs
GoPro proves that your customers can be your best marketers!
