This might be the smartest (and riskiest) marketing campaign of 2025.
Surreal and Lovehoney have teamed up to launch the first ever adult cereal, and it comes with a sex toy.
Here’s why it actually makes sense from a marketing point of view.
Remember cereal box toys? This collab taps into nostalgia and shock factor, creating instant shareability.
It’s not just cereal. It’s a conversation starter.
And it’s backed by consumer insight. Lovehoney found:
- 62% Brits enjoy morning sex
- Half said it boosts their mood
- Those who don’t? Too tired
So, they created a honey flavoured high-protein cereal + a toy = problem solved!
What makes this so smart?
- Low cost, high buzz
- Taps into culture and humour
- Brings two audiences together
- Media coverage + social engagement
This isn’t a gimmick, it’s strategic creativity at its best.
The lesson for marketers? Stop playing it safe. Instead, lead with insight, collaborate boldly and always aim to surprise your audience. Embrace risks and creative strategies that not only engage but truly set your brand apart.
